Dianna Singh is a beauty editor who’s spent the past decade bonding with women over the satisfaction of smudge-free mascara and the confidence-boosting power of lip gloss. What if fashion could connect people in the same way?

So in 2025, Dianna is launching a clothing brand that feels like her favorite beauty products: accessible and celebratory. Above all, she wants to make garments that are easy to wear but still make a statement—kind of like a swipe of red lipstick.

Caftans—with their sweeping silhouettes and comfortable nature—fit the bill, which is why you’ll see several of them in our starting lineup. We hope they bring a little joy to your closet—and your life.